{ "$schema": "https://schemas.realneat.dev/brand-pack/v2.json", "id": "bromont", "name": "MARS Bromont CCI", "version": "1.0.0", "applies_to": "MARS Bromont CCI 2026 livestream graphics (cci4*-L, cci4*-S, cci3*-L, U25 cci3*-L, cci2*-L, U25 cci2*-L, Bromont Rising)", "framerate_assumption": 30, "_doc": "Brand pack for the June 4–7, 2026 MARS Bromont CCI livestream. Core palette (indigo #2B328D + teal #59C6A8) was pixel-extracted from the official Bromont logo SVGs hosted on bromonthorsetrials.com — these are contractual, not inferred. Anniversary gold and motion/type tokens were inferred from event context and need ratification. Show pack: inherits NOTHING from hc.json — Bromont owns its own identity, not an H&C distribution. The 2026 edition is the 50th anniversary of the 1976 Montreal Olympics at this venue, hence the gold-anniversary accent grafted onto the contractual indigo/teal core.", "palette": { "primary": "#2B328D", "primary_dim": "#1B2061", "primary_text_on": "#FFFFFF", "_primary_doc": "Bromont Indigo — extracted directly from the MARS Bromont logo SVG (fill=\"#2B328D\"). This is the contractual wordmark color used on every Bromont logo variant (CCI4* header, Petit, Horse Trials master, and the MARS lockup itself). Use for lower-third backgrounds, the MARS title lockup, scoreboard chrome.", "secondary": "#59C6A8", "secondary_dim": "#2F8E73", "secondary_text_on": "#1B2061", "_secondary_doc": "Bromont Teal — extracted from the MARS Bromont logo SVG (fill=\"#59C6A8\"). The horse silhouette, the four CCI stars, the divider hairlines. Used for accents, phase markers, live indicators, the gold-replacement role on celebratory graphics.", "ink": "#231F20", "ink_dim": "#0A0A0B", "_ink_doc": "Bromont Ink — extracted from BROMONT_Horse_Trials_Logo.svg (fill=\"#231F20\"). Used for the leaping-horse silhouette in the Horse Trials master mark. Reserve for sub-brand contexts and small-scale type where indigo would muddy.", "tertiary": "#C8A557", "tertiary_dim": "#8A6E2C", "tertiary_text_on": "#1B2061", "_tertiary_doc": "Olympic Gold — accent color for the 2026 50th-anniversary lockup and the Red, White & Gold June 4 Ski Hill fundraiser. Inferred, not extracted from logo art. Use sparingly: anniversary stings, medal moments, podium graphics. Never on the same lower third as a phase color.", "field_cream": "#F5EFE1", "field_cream_dim": "#E6DEC7", "_field_cream_doc": "Parchment / program-book cream. Title cards, intermission graphics, brand-book body. Pairs with indigo type for an editorial register.", "neutral_charcoal": "#1A1B26", "neutral_slate": "#2C2E3D", "neutral_smoke": "#5A5E70", "surface_card": "#0F1019", "surface_card_a92": "rgba(15,16,25,0.92)", "stroke_hairline": "#2A2C3D", "_neutral_doc": "Indigo-shifted neutrals — built on a #2B328D hue rather than warm grey, so dark surfaces read as part of the indigo identity, not as generic broadcast chrome.", "phase_dressage": "#7B5BAA", "phase_xc": "#A4733A", "phase_sj": "#3E8B5C", "_phase_doc": "Phase tints for scoreboard rails and section IDs. Dressage = mauve (dressage arena ribbon tradition). XC = saddle leather. SJ = arena turf. These read as broadcast convention rails, distinct from the indigo/teal brand wrapper — never used for typography.", "ok_green": "#3FB37F", "warn_amber": "#E2B248", "danger_red": "#D34A45", "live_red": "#FF3B3B", "_status_doc": "Live pip + result status. live_red is the unambiguous LIVE indicator color — distinct from any brand color so viewers cannot confuse it with the wrapper." }, "type": { "display_family": "Fraunces", "display_family_fallback": "Source Serif Pro, Iowan Old Style, 'Times New Roman', serif", "_display_doc": "Fraunces — variable serif designed for editorial display. Carries 'heritage' without being old-fashioned. Used in the brand book and on ceremonial / title-card graphics. Available via Google Fonts.", "primary_family": "Inter", "primary_family_fallback": "system-ui, -apple-system, 'Segoe UI', sans-serif", "_primary_doc": "Inter — UI sans for body + ALL broadcast graphics (lower thirds, scoreboards, leaderboards). Tabular numerics, French diacritics, AAA legibility at broadcast viewing distance. Use weight 600 for rider names, 500 for context, 400 for body.", "mono_family": "JetBrains Mono", "mono_family_fallback": "ui-monospace, Menlo, Consolas, monospace", "_mono_doc": "JetBrains Mono — scores, times, fault counts. Monospace ensures stable column alignment when numbers tick during XC.", "scale": { "micro_pt": 11, "small_pt": 13, "body_pt": 16, "lead_pt": 18, "h6_pt": 20, "h5_pt": 24, "h4_pt": 30, "h3_pt": 38, "h2_pt": 48, "h1_pt": 64 }, "weight": { "regular": 400, "medium": 500, "semibold": 600, "bold": 700, "extrabold": 800 }, "tracking_em": { "tight": -0.02, "normal": 0, "wide": 0.06, "extrawide": 0.14 }, "leading": { "tight": 1.1, "normal": 1.45, "loose": 1.6 }, "_bilingual_doc": "All persistent graphics MUST support EN/FR. Pre-typeset both at design time (no auto-switch). French strings ~20% longer — design lower-third with truncation allowance. Examples: 'CROSS COUNTRY' → 'CROSS COUNTRY' (no change), 'SHOW JUMPING' → 'SAUT D'OBSTACLES' (longer)." }, "spacing": { "unit_px": 4, "card_pad_px": 24, "card_pad_compact_px": 16, "row_gap_px": 8, "col_gap_px": 16, "stripe_width_px": 6, "border_radius_px": 2, "_radius_doc": "Near-square corners. Heritage / classical feel. NOT rounded — rounded reads as consumer-tech, not equestrian-traditional." }, "motion": { "ease_in": "cubic-bezier(0.32, 0, 0.67, 0)", "ease_out": "cubic-bezier(0.33, 1, 0.68, 1)", "ease_in_out": "cubic-bezier(0.65, 0, 0.35, 1)", "ae_temporal_ease": { "in_pct": 33, "out_pct": 67 }, "frame_quick": 8, "frame_standard": 14, "frame_relaxed": 22, "frame_drama": 36, "anticipation_frames": 3, "follow_through_frames": 5, "respect_reduced_motion": true, "_doc": "Slightly slower than the H&C pack — Bromont's heritage tone calls for more confident, less frenetic motion. frame_drama=36f used for medal / podium / anniversary moments." }, "safe_area": { "inset_pct": 5, "title_safe_pct": 10, "_doc": "FEI broadcast standard — keep ALL text within 10% inset. The bottom 1/4 of frame must be clear of permanent graphics during XC (commentators reference fence numbers in lower frame)." }, "bug": { "position": "top-right", "inset_pct": 5, "size_px": 52, "asset_url": "assets/brand/bromont/bug.svg", "_doc": "Slightly larger than H&C bug (40→52) — the Bromont mark needs to sit comfortably alongside the MARS title-sponsor lockup top-left." }, "logo": { "primary_svg": "assets/brand/bromont/MARS-Bromont-LOGO-2020-TALL_SIGNAGE_RGB.svg", "primary_svg_url": "https://bromonthorsetrials.com/wp-content/uploads/2024/04/MARS-Bromont-LOGO-2020-TALL_SIGNAGE_RGB.svg", "header_svg": "assets/brand/bromont/BROMONT_CCI4__Logo-Header.svg", "header_svg_url": "https://bromonthorsetrials.com/wp-content/uploads/2024/05/BROMONT_CCI4__Logo-Header.svg", "wordmark_svg": "assets/brand/bromont/BROMONT_Horse_Trials_Logo.svg", "wordmark_svg_url": "https://bromonthorsetrials.com/wp-content/uploads/2024/05/BROMONT_Horse_Trials_Logo.svg", "anniversary_lockup": "assets/brand/bromont/MARS-Bromont-50th-Lockup.svg", "min_width_px": 120, "clear_space_em": 1.0, "_doc": "Pull canonical SVGs from bromonthorsetrials.com on first build, mirror into streaming-setup/assets/brand/bromont/ for offline reliability. The 50th-anniversary lockup needs to be designed (placeholder) — see open questions in brand book." }, "sponsor": { "title_sponsor": "MARS EQUESTRIAN", "title_sponsor_url": "https://www.marsequestrian.com/", "title_lockup_rule": "Use the canonical MARS Bromont lockup SVG (MARS-Bromont-LOGO-2020-TALL_SIGNAGE_RGB.svg) — it already contains the contractual MARS + horse-silhouette + 4-star + BROMONT CCI composition in indigo (#2B328D) and teal (#59C6A8). MARS in this lockup renders in INDIGO, not Mars-corporate red. Never substitute Mars-red MARS for the event lockup. Minimum height 80px on broadcast graphics; clear-space = the height of the 'M' in MARS on all four sides. MARS lockup MUST appear on every lower-third, scoreboard rail, and full-screen graphic.", "sanctioning_bodies": ["FEI", "Equestrian Canada", "USEF"], "tier_partners": [ { "name": "Government of Canada (Sport Canada)", "url": "https://www.canada.ca/" }, { "name": "Government of Quebec", "url": "https://www.quebec.ca/" }, { "name": "Ville de Bromont", "url": "https://www.bromont.net/" }, { "name": "Parc Équestre Olympique de Bromont", "url": "https://parcequestreolympiquebromont.org/" } ], "official_partners": [ { "name": "Buckeye Nutrition", "url": "https://www.buckeyenutrition.com/" }, { "name": "Assante Quebec", "url": "https://www.assantequebec.com" }, { "name": "Cheval Quebec", "url": "https://www.cheval.quebec/" }, { "name": "CrossCountry App", "url": "https://www.crosscountryapp.com/" }, { "name": "Deragon", "url": "https://www.deragon.com/" }, { "name": "Devoucoux", "url": "https://north-america.devoucoux.com/en/" }, { "name": "Eventing Nation", "url": "https://eventingnation.com/" }, { "name": "Equisafe", "url": "https://eqisafe.com/" }, { "name": "Equestrian Canada", "url": "https://equestrian.ca/" }, { "name": "Kingsleigh Equine", "url": "https://shopkingsleighequine.com" }, { "name": "LeMieux", "url": "https://www.lemieux.com/ca/" }, { "name": "Metro", "url": "https://www.metro.ca/" }, { "name": "Omega Alpha", "url": "https://www.omegaalpha.ca/" }, { "name": "St-Hubert", "url": "https://www.st-hubert.com/" }, { "name": "Thule", "url": "https://www.thule.com/fr-ca/" }, { "name": "Tim Hortons", "url": "https://locations.timhortons.ca/en/qc/bromont/1-rue-st-denis/" }, { "name": "Tourisme Bromont", "url": "https://tourismebromont.com/en/" }, { "name": "Voltaire Design", "url": "https://voltairedesign.com/us/" } ], "_doc": "Sponsor reel sequencing: TITLE (MARS, 4s) → TIER 1 (government/venue, 1.5s each) → OFFICIAL PARTNERS (alpha order, 1.2s each). Total reel ~38s. Loop between divisions, not during runs." }, "voice": { "tagline_options": [ "50 Years of Olympic Legacy", "Where Champions Are Made", "An equestrian triathlon, set in the Bromont hills", "Le concours complet — au cœur des Cantons-de-l'Est" ], "ceremonial_register": "warm, confident, heritage-aware — never corporate. Honor the 1976 Olympic site. Acknowledge Sue Ockendon and the volunteer-driven nature of the event.", "live_call_register": "athletic, accurate, present-tense. Cite rider home town as in press releases ('Dunham, Quebec's Colleen Loach'). Lead with the horse-and-rider pair, not just the rider.", "social_register": "playful + hospitality-forward. The site's actual voice: 'Bring your horses, your family, your golf clubs and a healthy appetite.' Bilingual EN/FR.", "anti_patterns": [ "Generic American-pro-sports superlative talk ('ELITE FIELD', 'LIVE EXCLUSIVE')", "Tech-bro vocabulary ('platform', 'experience', 'leverage')", "Anglicization of Bromont, Quebec, or French names", "Implying MARS Equestrian is just a logo (they have a 90-year horse history — honor it)" ], "_voice_doc": "Bromont voice is Quebec hospitality + Olympic heritage + serious eventing journalism. The press releases on bromonthorsetrials.com are the canonical source — match that tone." }, "ae_template_bindings": { "_doc": "How AE motion templates and OBS browser sources read this pack.", "lower_third.bg_color": "palette.primary", "lower_third.text_color": "palette.primary_text_on", "lower_third.accent_stripe": "palette.phase_dressage|xc|sj (phase-conditional)", "lower_third.sponsor_stripe": "palette.secondary", "lower_third.font_family": "type.primary_family", "lower_third.name_weight": "type.weight.semibold", "lower_third.context_weight": "type.weight.medium", "lower_third.intro_frames": "motion.frame_standard", "lower_third.outro_frames": "motion.frame_relaxed", "scoreboard.surface": "palette.surface_card_a92", "scoreboard.rail_color": "palette.phase_", "scoreboard.title_font": "type.display_family", "scoreboard.stat_font": "type.mono_family", "scoreboard.title_size_pt": "type.scale.h4_pt", "title_card.bg": "palette.field_cream", "title_card.text": "palette.primary", "title_card.accent": "palette.secondary", "title_card.font": "type.display_family", "live_pip.fill": "palette.live_red", "live_pip.pulse_frames": "motion.frame_quick", "bug.asset": "bug.asset_url", "bug.position_corner": "bug.position", "sponsor_reel.title_dur_f": 120, "sponsor_reel.tier_dur_f": 45, "sponsor_reel.partner_dur_f": 36 }, "swap_rules": { "_doc": "Bromont is a leaf brand pack. Nothing inherits from it. Year-over-year changes (anniversary lockups, prize pool callouts) live in show overrides — to be created post-2026.", "overridable": [], "_locked": "Everything. Bromont's identity is contractual." }, "confidence": { "_doc": "Source confidence per section. HIGH = directly extracted from official brand artwork. MEDIUM = inferred from consistent signals. LOW = best-guess, needs Sue Ockendon ratification.", "palette.primary": "HIGH — fill=\"#2B328D\" extracted directly from MARS-Bromont-LOGO-2020-TALL_SIGNAGE_RGB.svg. Same hue (with rounding variants #2B328B, #2C358A, #2B318B) appears in every Bromont logo SVG on the site.", "palette.secondary": "HIGH — fill=\"#59C6A8\" extracted directly from MARS-Bromont-LOGO-2020-TALL_SIGNAGE_RGB.svg (horse silhouette, four CCI stars, divider hairlines).", "palette.ink": "HIGH — fill=\"#231F20\" extracted from BROMONT_Horse_Trials_Logo.svg (jumping horse silhouette in the series master mark).", "palette.tertiary": "MEDIUM — inferred for the 2026 50th anniversary 'Red, White & Gold' celebration. Not extracted from logo art.", "type.display": "MEDIUM — Fraunces chosen for editorial heritage feel, not specified by client.", "type.primary": "HIGH — Inter is broadcast-graphics best practice for legibility at viewing distance.", "logo.primary_svg": "HIGH — official SVG published on bromonthorsetrials.com, color values pixel-extracted.", "sponsor.title_lockup_rule": "HIGH on composition (the lockup SVG IS the rule); MEDIUM on minimum-size and clear-space — those are inferred from the lockup's internal geometry, not from a Mars contract.", "voice.ceremonial": "HIGH — distilled from bromonthorsetrials.com press releases.", "voice.social": "HIGH — direct quotes from event site." } }