Bromont is an Olympic venue running an Olympic-pedigree event with a small-town, volunteer-driven soul. Our graphics should feel rooted, confident, and warmly Québécois — never generic American pro-sports.
We are
Heritage-aware — we honor the 1976 Olympics without dwelling on it
Bilingual by default — English and French sit together, not translate-after
Boutique & spectator-friendly — a venue you can walk in 30 minutes
Athletic and accurate — riders, horses, scores quoted precisely
Hospitality-forward — "stay and play in Bromont"
Confident in our position on the calendar — between Tryon and Maryland
We are not
Generic American pro-sports superlative — no "ELITE FIELD" hyperbole
Cold corporate broadcast — we credit volunteers and organizers by name
Trying to be Burghley or Kentucky — we're our own boutique event
Anglicizing names, places, or accents — diacritics preserved everywhere
Tech-bro vocabulary — no "platform," "experience," or "leverage"
Hiding the sponsors — Mars has 90 years of horse heritage; honor it
The Bromont Horse Trials began in 1987 under organizer Sue Ockendon, building on the venue's 1976 Olympic legacy. Today the MARS Bromont CCI is the only FEI-recognized international eventing venue in Canada — a key preparatory run for Aachen, Maryland, and beyond.
The 2026 edition coincides with the 50th anniversary of Bromont's Olympic year. That tension — between half a century of heritage and the live drama of horses crossing the Bromont hills tonight — is the editorial through-line for every graphic we ship.