This brand book defines the visual identity, typography, motion vocabulary, and tone of voice for the MARS Bromont CCI livestream — the highest level of FEI eventing in Canada, staged on the historic site of the 1976 Montreal Olympic equestrian events.
Bromont is an Olympic venue running an Olympic-pedigree event with a small-town, volunteer-driven soul. Our graphics should feel rooted, confident, and warmly Québécois — never generic American pro-sports.
The Bromont Horse Trials began in 1987 under organizer Sue Ockendon, building on the venue's 1976 Olympic legacy. Today the MARS Bromont CCI is the only FEI-recognized international eventing venue in Canada — a key preparatory run for Aachen, Maryland, and beyond.
The 2026 edition coincides with the 50th anniversary of Bromont's Olympic year. That tension — between half a century of heritage and the live drama of horses crossing the Bromont hills tonight — is the editorial through-line for every graphic we ship.
Indigo #2B328D
and teal #59C6A8
are pixel-extracted from the official Bromont logo SVGs — these are contractual, not chosen.
Anniversary gold is reserved for ceremonial moments. Click any swatch to copy its hex.
Fraunces brings editorial heritage to ceremonial graphics and the brand book itself. Inter handles every broadcast graphic — its tabular numerics and high x-height survive a TV viewed from across a barn. JetBrains Mono carries every score.
Editorial display: title cards, ceremonial moments, intermission cards, the anniversary lockup. Variable opsz keeps it legible at small sizes.
Every broadcast graphic: lower thirds, score bugs, leaderboards. Weight 600 for rider names, 500 for context. Tabular numerics on.
All numerals on the live scoreboard. Monospace ensures stable column alignment as scores tick during cross-country.
The event logo is the canonical MARS-Bromont vertical lockup. The Bromont horse trials wordmark and
CCI4* header mark are companion variants. Pull all SVGs from
bromonthorsetrials.com
and mirror locally for offline reliability.
The MARS title-sponsor portion is contractually inseparable. Never remove, hide, or scale it independently.
"Québec" with the accent, "Concours complet" not "Combined Training", "Cantons-de-l'Est" not "Eastern Townships" on the brand graphic.
Use the RGB master on color backgrounds, reverse on dark, never tint to a brand color.
The mark is static. Build motion around it — never deform it.
Every Bromont logo, formatted for every program. Source SVGs are vector — drop them straight into Illustrator, After Effects, or Figma. Run the shell scripts to materialize PNGs at any size or mono-color variants on demand.
4 master SVGs — pixel-extracted from bromonthorsetrials.com. Full colour, untouched.
Single-colour recolours of each source — auto-generated by ./make-variants.sh
Rasterized renderings at every common size — auto-generated by ./rasterize.sh
All living at streaming-setup/assets/brand/bromont/ in the repo.
Toggle through the on-air states. Phase determines accent stripe color (dressage purple, XC saddle-brown, SJ turf green). The MARS title lockup stays top-left at all times. The Bromont bug stays top-right. Safe-area toggle previews the FEI 10% inset.
Preview backdrop is illustrative. On-air, the camera feed sits underneath — graphics are rendered as OBS browser-source layers driven by the orchestrator with brand-pack tokens from brand-packs/bromont.json.
Bromont's voice is Quebec hospitality + Olympic heritage + serious eventing journalism. We flex register by context — ceremonial moments lean editorial, live calls stay athletic, social leans warm. Never break across registers.
For title cards, opening/closing montages, the anniversary lockup, MARS sponsor stings. Warm, confident, heritage-aware. Honor the venue and the volunteers.
For commentator-supplied lower-thirds and on-screen calls. Athletic, present-tense. Cite rider home town. Lead with the horse-and-rider pair, not just the rider.
For YouTube descriptions, social posts, sponsor reels with a human face. Playful and hospitality-forward. The site's actual voice — match it.
Bromont is a Québec event. Every persistent on-screen graphic is built EN/FR side-by-side at design time — never auto-switched. French strings run ~20% longer; lower-third layouts must accommodate "SAUT D'OBSTACLES" alongside "SHOW JUMPING" without truncation. Diacritics preserved everywhere.
No "ELITE FIELD" superlatives. No "LIVE EXCLUSIVE" — we're a free livestream by design. No tech-bro vocabulary. No anglicized place names. No treating MARS as just a logo — honor 90 years of Mars-family horse heritage.
Every graphic carries the MARS title lockup. Tier-one government and venue partners share the next tier. Official partners cycle through the sponsor reel between divisions. Loop sequencing below.
MARS Equestrian™ is the link between the Mars family of brands and the equestrian community. Horses have been part of Mars history since the 1930s — the SNICKERS bar is named after a beloved Mars-family horse. Honor that heritage; don't treat the lockup as decoration.
The Bromont Horse Trials are made possible in part through public partnerships. Credit these in title cards and the closing sponsor reel.
Eighteen official partners. Cycle in alphabetical order through the sponsor reel between divisions — never during a run. 36-frame holds at 30fps (~1.2s each).
Slower and more deliberate than American pro-sports motion. Bromont's heritage register calls for
confident, considered movement — frame counts at 30fps. Anticipation 3f, follow-through 5f.
Always respect prefers-reduced-motion.
Default: cubic-bezier(0.65, 0, 0.35, 1) — ease-in-out. AE temporal ease in 33%, out 67%.
10% title-safe inset (FEI standard). Bottom 1/4 clear of permanent graphics during XC — commentators reference fence numbers there.
Top-right, 5% inset, 52 px. MARS title lockup lives top-left simultaneously.
Every CSS file honors prefers-reduced-motion: reduce — degrade slides to fades.
This brand book was assembled from public materials and broadcast best-practice — no client-supplied brand guide exists yet. The decisions below are agent recommendations. Each comes with a default we'll ship unless overridden.
Pixel-extracted from the official Bromont logo SVGs: indigo #2B328D (the MARS, BROMONT CCI wordmark, and every Bromont logo's primary) and teal #59C6A8 (the horse silhouette, four CCI stars, divider hairlines).
No action needed — palette confirmed from contractual logo artwork. The early forest-green draft was wrong and has been corrected.
The 2026 edition is the 50th anniversary. The brand-pack.json reserves a slot for a "Red, White & Gold" anniversary lockup — but the artwork doesn't exist yet.
Recommendation: commission a one-off anniversary mark (RNS Videomedia design) for the Thursday June 4 fundraiser at the Ski Hill. Reuse on opening title card.
I inferred title-lockup positioning (top-left, every frame, gold hairline divider) from Mars-brand standard practice across other sponsorships — not from a contractual document.
Recommendation: request the MARS Equestrian sponsorship pack from Mars.Equestrian@effem.com to confirm lockup and clear-space rules before show day.
The site is fully bilingual, but past livestreams have only had English commentary. Should we render FR subtitle/caption track for the YouTube simulcast?
Recommendation: ship FR-titled chyrons (already in design) but skip FR captions for 2026 — re-evaluate for 2027 once we have post-show engagement data.
Alphabetical cycle of 18 official partners is fair but produces a 22-second reel. Some venues prefer tier-weighted cycles giving higher-spend partners more screen time.
Recommendation: ship alphabetical (fair, lowest-controversy) unless Bromont's commercial team has a tier-weighted contract preference.
Cealy Tetley is the official event photographer (per bromonthorsetrials.com). All on-screen photography should carry "© Cealy Tetley" credit.
Recommendation: bake the credit into the bottom-right corner of all rider headshot bio cards. 11pt JetBrains Mono in 60% opacity gold.