Bromont's voice is Quebec hospitality + Olympic heritage + serious eventing journalism. We flex register by context — ceremonial moments lean editorial, live calls stay athletic, social leans warm. Never break across registers.
For title cards, opening/closing montages, the anniversary lockup, MARS sponsor stings. Warm, confident, heritage-aware. Honor the venue and the volunteers.
An equestrian triathlon, set in the historic Bromont hills.
For commentator-supplied lower-thirds and on-screen calls. Athletic, present-tense. Cite rider home town. Lead with the horse-and-rider pair, not just the rider.
Dunham, Québec's Colleen Loach and FE Golden Eye into the water complex.
For YouTube descriptions, social posts, sponsor reels with a human face. Playful and hospitality-forward. The site's actual voice — match it.
Bring your horses, your family, your golf clubs, and a healthy appetite.
Bromont is a Québec event. Every persistent on-screen graphic is built EN/FR side-by-side at design time — never auto-switched. French strings run ~20% longer; lower-third layouts must accommodate "SAUT D'OBSTACLES" alongside "SHOW JUMPING" without truncation. Diacritics preserved everywhere.
No "ELITE FIELD" superlatives. No "LIVE EXCLUSIVE" — we're a free livestream by design. No tech-bro vocabulary. No anglicized place names. No treating MARS as just a logo — honor 90 years of Mars-family horse heritage.